Celebrate Birthdays with All “Thomas Birthday Express” On DVD May 17, 2011 — Includes Wooden Train Whistle

It’s The Ultimate Birthday Bash As Thomas Unwraps Stunning CG Animation And Birthday Surprises!
THOMAS & FRIENDS: THE BIRTHDAY EXPRESS
Available On DVD, Digital Download And 
On Demand May 17, 2011 
From Lionsgate And HIT Entertainment
DVD Comes Packaged With A Bonus Wooden Train Whistle!

Street Date: 5/17/11

DVD SRP:  $16.98


PROGRAM DESCRIPTION

There’s a party on the Island of Sodor, and you’re invited! Join Thomas the Tank Engine™ and all his railway pals as they celebrate the joy and surprises of birthdays in Thomas & Friends™: The Birthday Express, coming to DVD, Digital Download and On Demand May 17, 2011 from Lionsgate and HIT Entertainment.  This fully-loaded DVD, that includes a bonus wooden whistle set, features brilliant CG animation and is sure to become a collectible fan favorite.
Thomas & Friends continues to teach timeless life lessons such as discovery, friendship and cooperation, inviting children to enter a world of imagination through the tracks of a train and the words of a story. 
Thomas & Friends makes every birthday celebration special.  Little engineers can celebrate birthdays with Thomas & Friends with party goods supplies from American Greetings, the Birthday Surprise board game from Fisher-Price®, Thomas-themed birthday cakes and birthday-themed books including Happy Birthday Thomas! from Random House, and more. 

DVD SYNOPSIS

Unwrap your favorite episodes with this special Thomas & Friends collection.  Birthdays always come with surprises when your engine friends are part of the celebration. Percy must safely deliver a beautifully wrapped present, while Thomas encounters a mystery as he takes Sir Topham Hatt to the party.  Full steam ahead for birthday fun!
Episodes include:
·       “Percy’s Parcel”
·       “Double Trouble”
·       “The Man in the Hills”
·       “The Party Surprise”                                                                                                
DVD BONUS FEATURES

·       “Thomas’ Birthday Special Game”

·       Roary the Racing Car Bonus Episode – "Roary Takes Off"

 

MARKETING SUPPORT
In support of The Birthday Express DVD release, radio promotions will take place on more than 95 stations delivering over 9 million impressions! The DVD will also be promoted on a special Thomas & Friends birthday website where each child can download a customized Thomas birthday card.

 

Thomas & Friends: The Birthday Express coupons will be distributed and a promotional video clip highlighting this new DVD release will be shown at “Day Out With Thomas” events nationwide.

ABOUT THOMAS & FRIENDS™

Thomas the Tank Engine was created by a father for his son over 65 years ago and today is enjoyed by families in more than 185 territories and in 30 languages.  The #1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation. 
Thomas & Friends is the Number One preschool toy property in the UK, a position it has held for the past 11 years.  It remained the Number One preschool toy license in the US for 10 straight years[1] and has been the Number One preschool entertainment brand in the US since 2009[2]. The unrivaled popularity of the global brand continues with Thomas also being the Number One preschool toy license in Germany and Australia, as well as the Number One foreign preschool brand in China, Japan and Korea.
(SOURCE: AC Nielsen, 1/1/10-12/31/10). Each DVD release is consistently ranked in the Top 10 new releases for Children’s Non-Theatrical (source Nielsen) and many have received significant awards and recognition from organizations such as Parents’ Choice and KIDS FIRST!

 

PROGRAM INFORMATION

Title Copyright: © 2011 HIT Entertainment Limited. Thomas the Tank Engine & Friends Based on The Railway Series by The Reverend W Awdry.  Thomas the Tank Engine & Friends and Thomas & Friends are trademarks of Gullane (Thomas) Limited.  Thomas the Tank Engine & Friends and Design is Reg. U.S. Pat. & Tm. Off. 
Roary the Racing Car © 2011 Chapman Entertainment Ltd. All rights reserved.
Type: TV on DVD
Rating: NR
Genre: Children/Family/Ages 2-5
Closed Captioned: English Closed Captioned
Format:  Full Screen
Feature Running Time: 46 minutes
DVD Audio Status: English, Spanish and French 2.0 Dolby Digital
Website: www.thomasandfriends.com
Facebook: http://www.facebook.com/thomasandfriends
To download art, visit www.lionsgatepublicity.com or www.hitnewsonline.com

For artwork and additional information contact Andrea Blain
at andrea@andreablainpr.com or 847-933-9884.

 



[1] Source: The NPD Group / Consumer Tracking Service

[2] Source: Nielsen