For Immediate Release
THE CHILD’S NAME IN AWARD-WINNING DVD SERIES
PERSONALIZED DVD SERIES
Initial Title in the Series – “Why Do Giraffes Have Long Necks?” –
Available on DVD October 14, 2008 from Kayo Media
SEATTLE (August 26, 2008) — Why do giraffes have long necks? Why do zebras have stripes? These are a few of the questions asked and answered in the delightful new Billy Blue Hair™ and Me personalized DVD series available online October 14, 2008, from Kayo Media.
Billy, a hip quirky kid with blue hair, is the guide and educator as he and young viewers learn the answers to fascinating questions about animals and their environments in this live-action and animated DVD series. What makes Billy Blue Hair so unique is that Billy talks directly to the child watching the DVD using his or her name — making the child part of the story — all personalized thanks to mom or dad (or Grandma or Grandpa).
“Keeping kids focused so they can learn is the prime goal behind ‘Billy Blue Hair.’ That’s why we’ve created the ‘Personalized Editions,’” says Kris Olson, founder and creator of the series. “Having little Joey or Alice hear his or her name from Billy Blue Hair will capture their imagination and create a fun learning environment. Billy is their personal teacher having a one-on-one conversation with that child at home. And with creative visuals, humorous outcomes and easy-to-follow story lines, we aim to educate kids on why things are the way they are.”
The initial title in the series, “Why Do Giraffes Have Long Necks?” has won the iParenting Media Award, the Telly Award and a KIDS FIRST! endorsement. The non-personalized version was also an Official Selection in the KIDS FIRST! Film and Video Festival.
School Library Journal says “With great production values, a wealth of interesting facts, and a likeable guide, this first episode in the series is a must-have for every collection serving young children.”
In “Why Do Giraffes Have Long Necks?”, Billy takes kids on a journey throughout the world, introducing them to such animals as bison, apes, monkeys, giraffes, zebras and lions. Along the way, Billy answers intriguing questions about the wild, encouraging kids to use their imaginations and expand their own sense of adventure.
Billy Blue Hair and Me features a special greeting by Billy and then Billy talks directly to the child by name throughout the program. The child’s name also appears on the cover of the DVD package.
Future episodes in the Billy Blue Hair and Me DVD series include “Why is the Grand Canyon So Big?” and “Why Are Fire Trucks Red?,” to be released early 2009.
Each Billy Blue Hair and Me DVD is available for a suggested retail price of $29.95 and is delivered directly to the child’s home within 7-10 days. The series is recommended for ages three and older. Visit www.billybluehair.com to order and build the personalized DVD online.
Kayo Media is the creation of Kris Olson who has more than 15 years of experience within the web design industry. Kris worked with the web design team for AtomFilms, a short-film distribution company that merged with Shockwave. After several years working on corporate videos for Internet distribution and creating his own web design company, iSeattle.com, Kris came up with the idea for Billy Blue Hair and created Kayo Media.
Series Title: Billy Blue Hair and Me – Personalized DVDs
DVD Title: Why Do Giraffes Have Long Necks?
Genre: Children; Ages 3 and up
Street Date: October 14, 2008
Order Date: September 17, 2008
R/T: Approximately 30 minutes
SRP: $29.95, includes noncommercial performance rights
Press Contact: Andrea Blain
Andrea Blain Public Relations
9750 Crawford Ave.
Skokie, IL 60076