MADACY LATINO PARTNERS WITH SCHOLASTIC MEDIA
TO PRODUCE NEW MAYA & MIGUEL™ CD SERIES
“Best Friends,” “Party ¡Fiesta! and “Favorite Radio Hits”
Launch into Stores April 28, 2006
Miami, Florida (March 27, 2006) – Madacy Latino, a leader in children’s musical products for the Hispanic and English speaking markets, has partnered with Scholastic Media to produce and market branded music products based on the top-rated Maya & Miguel™ series on PBS KIDS GO! Madacy Latino plans to release several English and Spanish Maya & Miguel musical CDs in 2006 as the widely-popular twins leap from the TV screen to music for the first time.
“Madacy Latino is very excited to bring into the company the Maya & Miguel brand,” said Federico Teran, Managing Director of Madacy Latino U.S. and South America “We have been working several years now developing bilingual audio and video products for kids so that Latin kids can cherish their roots and their language. Maya & Miguel is the perfect example of a bi-cultural family living in a multi-cultural neighborhood that can help us continue to achieve our goal. We are very lucky to work with Scholastic in this new venture.”
Leslye Schaefer, Senior Vice President of Marketing and Consumer Products, Scholastic Media added, “Fans of Maya & Miguel have really connected with the characters and the series’ message of multi-cultural understanding and friendship. With its line-up of popular tunes, these CDs provide children with another fun gateway for entering the world of Maya & Miguel and share these values.”
The initial releases Maya & Miguel “Best Friends,” “Party ¡Fiesta!” and “Favorite Radio Hits,” are the first in a series of musical delights that will have even the little music fans singing along! “Best Friends” is a collection of 14 timeless, toe-tapping tunes that celebrate the wonders of friendship, including such favorites as “Happy Together,” “We Are the World,” and “You’ve Got a Friend.” Best Friends is approximately 45 minutes and will retail for $7.98.
The two-disc “Party ¡Fiesta!” has 20 fun party songs including “Celebration,” “Get This Party Started,” “Everday People,” and “Dancing in the Streets.” It is 60 minutes and will retail for $9.98.
“Favorite Radio Hits” has a special split track whereby each of the 14 songs can be sung Karaoke style. Turn the speakers to the left and sing-along to instrumental versions of such favorites as “Car Wash,” “Stop! In the Name of Love,” and “We Are Family.” Turn the speakers forward and the vocals are heard. “Favorite Radio Hits” is packaged in a specially designed digipak that includes the lyrics. Favorite Radio Hits is 45 and will retail for $7.98.
Newly recorded by the successful children’s band The Tweens, Maya & Miguel CDs be available in stores nationwide April 28, 2006. Maya & Miguel CDs are recommended for ages 4-8 and will also be available to consumers for download at the popular iTunes online music service.
For more information about Madacy’s Maya & Miguel products please visit www.madacy.com, e-mail firstname.lastname@example.org, or call toll free 1-888-2MADACY.
Maya & Miguel made a stellar debut in fall 2004, quickly becoming the # 1 new show on PBS KIDS GO! and establishing an immediate and powerful connection with its audience. To date, the Maya & Miguel website at pbskidsgo.org/mayaandmiguel has received over 265 million page views, and gets an average of 30,000 emails per month from kids. The series is designed to present culture and language learning as fun, relevant, and rewarding for all children, with a special emphasis on the Latino population. The goals of the series are: (1) to promote the value of a culturally diverse society; and (2) to support English language learners through the presentation of language in a natural context with a special emphasis on vocabulary. Maya & Miguel is a broad-based Scholastic initiative comprised of television; print media; school and community outreach; dynamic Web sites at pbskidsgo.org/mayaandmiguel as well as scholastic.com; publishing; and a host of ancillary products including apparel and accessories, and DVDs.
About Madacy Latino
Madacy Latino, a division of Madacy Entertainment Group, Inc., is responsible for the creation, distribution and marketing of Spanish-language audio and video products for the US and South America. Madacy is a leading developer, producer and marketer of recorded music products in North America. Madacy is also involved in the distribution of products of other music labels, the licensing of its proprietary recordings and the development and marketing of home video products.
About Scholastic Media
Scholastic Media (SM) is the entertainment and media division of Scholastic Inc., the global children’s publishing and media company. A proven leader and innovator in the children’s entertainment landscape and award-winning licensor and marketer of children’s properties worldwide, SM ranks as one of the foremost producers of quality, family-oriented content for all platforms including television programming, feature films, home entertainment, interactive, and the Internet.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children’s books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company’s Internet site, www.scholastic.com.
CD Titles: Maya & Miguel Best Friends; SRP $7.98; approximately 45 minutes
Maya & Miguel ¡Party Fiesta!; SRP $9.98, approximately 60 minutes (2-discs, 10 songs each)
Maya & Miguel Favorite Radio Hits; SRP $7.98; approximately 45 minutes (digipak, includes lyrics, split track: vocals/instrumental)
Label: Madacy Latino
Artist: Maya & Miguel
Release Date: April 28, 2006
Andrea Blain Public Relations
9750 Crawford Ave.
Skokie, IL 60076
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